How art gets generated.
Clear Channel Media and Entertainment, which has the largest reach of any radio or television outlet in America, launched new features for its iHeartRadio digital radio platform that will change how users interact with the popular and fast-growing service. iHeartRadio will offer listeners a new “Perfect For” feature, which will allow users to choose from thousands of curated stations based on a range of moods and activities.
iHeartRadio also unveiled a new alarm clock feature which will give users the ability to utilize the service as an alarm clock or to set reminders. With the previously launched Sleep Timer, iHeartRadio now allows users to fall asleep and wake up to their favorite radio station.
In addition to iHeartRadio’s 1,500 live stations and user-created custom stations based on a catalog of more than 400,000 artists and 15 million songs, listeners can now select the new “Perfect For” feature to browse through a menu of moods and activities perfect for a particular day and time. For example, early morning users might see stations that are perfect for waking up, running, driving, getting ready for work or even ‘keeping the previous night going’. Once a user makes a selection, they are presented with several applicable genres or themes, each of which contains four station suggestions. iHeartRadio’s stations catalog spans a variety of themes including “Took My Wife, Took My Dog: Country’s Greatest Break-up Music,” “Full House: Gambling with Beats,” “Skinny Jeans: Boys with Guitars,” “Ambien-T: Ambient Music, Prescription Strength” and many more. “Perfect For” will also suggest live radio stations to users based off of the mood or activity they select.
“This new feature makes it even easier for listeners to find the perfect soundtrack for every moment in their day, setting the mood and helping them discover great new music,” said Brian Lakamp, President of Digital for Clear Channel Media and Entertainment. “The ‘Perfect For’ feature is our latest addition to enhance iHeartRadio’s already incredible offerings.”
iHeartRadio will offer thousands of “Perfect For” stations and will initially be available for iPhones and PCs, but users can save “Perfect For” stations on these devices and access them via any device where iHeartRadio is available. The feature will be available on other mobile and tablet devices soon.
Originally published January 9, 2013, Mi2N.com. http://www.mi2n.com/press.php3?press_nb=160618